U.S. E-Commerce Home Fragrance Brand Case

Client Challenge

• High inventory pressure
• E-commerce channels require stock availability, leading to increased inventory holding costs and capital pressure.
• Strict scent consistency requirements
• All retail products are standardized SKUs, requiring fragrance profiles to remain identical across batches to avoid customer complaints and negative reviews.

Our Solution

1. Shortened Supply Cycle to Reduce Inventory Risk

• Implemented a fast-response bulk fragrance supply model
• Optimized production scheduling and logistics to shorten delivery lead time
• Enabled the client to shift from large safety stock to more frequent, smaller replenishment cycles

2. Consistent Fragrance Formulation for Standard Products

• Supplied fragrance oils with strict batch-to-batch consistency
• Maintained stable scent performance across candles, diffusers, and oil-based products
• Ensured repeatability for long-term online retail sales and brand trust

3. Integrated Product Support

• Provided fragrance oils, containers, and related product components under a coordinated supply plan
• Reduced supplier fragmentation and simplified purchasing operations

Results

• Inventory pressure significantly reduced through faster replenishment cycles
• Improved cash flow and warehouse efficiency
• Stable scent consistency across all retail SKUs
• Reduced customer complaints related to fragrance variation
• Established long-term supply partnership supporting ongoing e-commerce growth

Key Value Delivered